A consultation about a high-pressure blended role: looking past the schedule to the business goal, shared expectations, resources, and authority the work requires.
Consulting
7 min read
Part of the column “Engineering Teams & Technical Judgment” · Chapter 1
An edited consultation about an FDE conference, technical communication, and AI’s business value: when owners care about revenue and cost, how can technical people explain their work as a result worth testing?
Consulting
9 min read
Part of the column “Consulting & B2B Business” · Chapter 1
Business Model Canvas explained through nine questions: what each box answers, how the pieces fit together, and why a project's needs change across company stages.
A note on a distinction: the business model canvas is 'made for yourself,' the startup pitch is 'told to others,' and investor due diligence is 'others scrutinizing you'; the three differ completely in purpose, focus, and framing — don't mix them up.
Good collaboration is built on trust, shared information, and solving problems together; when goals conflict, don't make promises privately—escalate with complete information to align.
Technology can't manufacture a selling point out of thin air, but engineers can still help the team understand users more precisely, shorten validation cycles, and turn implicit constraints into choosable problems.
When entering an unfamiliar business or system, don't rush to start from a local solution. First map the users, the process, inputs and outputs, key constraints, and value, so you know what to ask.
Product sense isn't guessing at requirements. A ready-to-use list of talking points, from two angles: how engineers should understand the product, and what product managers actually do.
Short
2 min read
Part of the column “One-on-One Conversations” · Chapter 6
The job of a product overview is not to collect as many facts as possible, but to help readers build a shared question, form judgments, and understand what evidence is still missing within a limited time.